About

 

Executive nonprofit strategist Rachel Armbruster launched Armbruster Consulting in 2009. Armbruster provides realistic solutions to organizations needing assistance actualizing goals. She is equipped with a complete knowledge of the strategy surrounding nonprofits and businesses that are focused on events, fundraising, and sponsorships. Armbruster Consulting helps organizations solve their revenue, structure and awareness puzzles and determines the best sequence of events, generating the greatest return on company efforts.

Armbruster Consulting provides services such as marketing and development training, event integration, program management and corporate partnership program development, to heighten organizations’ abilities and productivity. An executive-level contractor, Armbruster understands how to effectively connect with the community while maintaining high-level stewardship. Armbruster is dedicated to the success and growth of organizations and is passionate about making positive changes in society. Her client list is a reflection of her philanthropic objective.

Armbruster’s extensive background in nonprofit strategies comes from years of dedication to the field, including her role as Vice President of Business Development for Event 360, Inc. where she launched the Autism Society and Pump It Up cause marketing campaigns and served as a member of the consulting team for multiple nonprofit engagements. Clients often comment about Rachel’s breadth of experience and ideas which are highlighted when coming up with out-of-the-box thinking, creative approaches to fundraising, interesting concepts or new ways to innovate existing programs. She is personable and relates well to many audiences and levels and strongly values client relationships.

While she was the Director of Development at the Lance Armstrong Foundation (LAF), Armbruster was responsible for creating new fundraising programs, evaluating proposals and planning for future LAF revenue. One of her many successes at LAF was managing the Nike relationship for six years and launching the LIVESTRONG wristband campaign. Previously, Armbruster was the Director of Marketing for the Sun Bowl Association, managing all events, marketing and sponsorship.

Armbruster has been invited to speak at many special training and development conferences, such as the Run Walk Ride Conference, annual IEG Sponsorship Conference, and Kellogg School of Business Marketing Conference. She currently serves on the Fertility Advisory Committee at the LAF. Armbruster received a Bachelor’s of Arts in Communications from Purdue University and her MBA from St. Edward’s University.

Written by Scott Media Relations

Resume

Event 360, Inc.

Sept 2006 – Sept 2009
Vice President, Development

  • Increased clients from 7 in 2006 to over 80 clients a year in 2008
  • Identified and promoted two new separate business units: IT Consulting and General Consulting
  • Served as member of the consulting team for engagements including: Alzheimer’s Association Memory Walk audit, National MS Society Greater New York Chapter Walk MS audit, and Church World Service CROP Walk audit

Fertile Hope/Lance Armstrong Foundation

Jan 2008 – Current
Board of Directors Development and Marketing Chairperson
Fertility Advisory Committee Member

  • Assisted with strategic planning in January 2009 that indicated a desire to grow advocacy, reach and resources to fulfill the mission
  • Negotiated successful acquisition of Fertile Hope by the Lance Armstrong Foundation with Fertile Hope Executive Director (July 2009)

Lance Armstrong Foundation

Nov 2000 – Aug 2006
Director of Business Development

  • Increased three-year revenue by $18 million with two new initiatives and revising an existing revenue stream within first 6 months in the position
  • Implemented five new revenue streams for various units within development including e-commerce and cause marketing

Director of Development

  • Diversified funding: created a licensing program, annual giving campaign, introduced new events, supervised creation of The Seven Society (major giving), and launch of merchandise program
  • Managed Nike relationship since 2000 and launch of LIVESTRONG wristband campaign
  • Doubled revenue from 2000-2003 ($5.4 million to $11.2 million) prior to wristband campaign which increased revenue to $48.6 million in 2004

Director of Events and Corporate Partnerships

  • Revised Ride for the Roses Weekend events and management ($250,000 in 2000 to $10 million in 2006)
  • Created new national fundraising activities raising over $250,000 in the first year
  • Worked with the golf committee increasing income 400% in the second year of the event

SicolaMartin

Feb 2000 – Nov 2000
Account Manager, Citrix account

Sun Bowl Association
Jan 1998 – Feb 2000
Director of Marketing

  • Increased total sponsorship revenue 105% in year one
  • Developed city’s premier music festival surrounding bowl game resulting in $200,000 of new sponsorship income (10,000 attendees)
  • Presented four new children’s events and increased children’s event sponsorship 150%

SPECIAL TRAINING AND DEVELOPMENT
Leadership Empowerment Institute Conference – 2012 (Speaker)
Run Walk Ride Conference – 2007 (Speaker), 2008, 2009, 2012 (Speaker)
Cause Marketing Forum – 2005 (Speaker), 2006, 2007, 2008, 2009
Convio Summit – 2007, 2008
AFP Annual Conference – 2007
Kellogg School of Business Marketing Conference – 2005 (Speaker)
IEG Conference – 1998, 1999 (Speaker), 2001, 2003, 2007
Bowl Marketing Conference – 1998
World Trade Center International Marketing Seminar – 1998
International Festival and Events Association Conference – 1999
Texas Event and Media Workshop – 1999 (Keynote Speaker)